{"title":"Digital Guides","description":"\u003cp\u003eStart where you are. These four guides were made for trans women, and each one walks you through one part of the journey step by step: \u003ca href=\"\/products\/complete-makeup-guide-trans-women\"\u003emakeup\u003c\/a\u003e, \u003ca href=\"\/products\/skincare-guide-trans-women\"\u003eskincare and shaving\u003c\/a\u003e, \u003ca href=\"\/products\/trans-women-fashion-guide\"\u003efashion and style\u003c\/a\u003e, and \u003ca href=\"\/products\/complete-feminization-guide\"\u003ecomplete feminization\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eBuy one guide for the area you want to work on first, or start with the full set in the \u003ca href=\"\/collections\/bundles\"\u003eBundles\u003c\/a\u003e collection. Every guide is a digital download, so you can read it right after checkout and start today, at your own pace, in private.\u003c\/p\u003e","products":[{"product_id":"complete-makeup-guide-trans-women","title":"The Complete Makeup Guide for Trans Women","description":"\u003ch2\u003eThe Complete Makeup Guide for Trans Women\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eFrom your first 5-minute face to full glam — the only makeup book you'll ever need.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eStarting makeup is overwhelming. Hundreds of products, thousands of tutorials, and none of them address the thing you actually need: covering beard shadow, feminizing \u003cem\u003eyour\u003c\/em\u003e features, and learning from absolute zero without feeling stupid.\u003c\/p\u003e\n\u003cp\u003eThis guide has two parts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 1\u003c\/strong\u003e gets you doing makeup this week: the 8-product starter kit (under $60), three routines from 5 to 30 minutes, and a 30-day plan that takes you from \"never touched makeup\" to \"I do this every day.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePart 2\u003c\/strong\u003e is the full technique library — beard-shadow color correcting, foundation matching, feminizing contour, eyes, brows, lips — the reference you'll use for years.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe First Kit Formula:\u003c\/strong\u003e the only 8 products + 4 tools you need (under $60, all drugstore)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe 5-15-30 System:\u003c\/strong\u003e everyday 5-minute face, polished 15-minute face, full 30-minute glam\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour first 30 days:\u003c\/strong\u003e week-by-week plan from zero to confident\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeginner mistakes \u0026amp; instant fixes:\u003c\/strong\u003e the 7 mistakes everyone makes, solved\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTroubleshooting guide:\u003c\/strong\u003e \"why does it look wrong?\" — diagnosed and fixed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe beard-shadow technique:\u003c\/strong\u003e color correcting that actually makes shadow disappear all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull technique library:\u003c\/strong\u003e tools, concealing, foundation, blush, highlight \u0026amp; contour, eyes, brows, lips\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePractice worksheets \u0026amp; shade trackers\u003c\/strong\u003e to record your progress\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho this is for:\u003c\/strong\u003e trans women and transfeminine people at any level — absolute beginners start at Part 1; anyone ready for more dives into Part 2.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eI know literally nothing. Is this for me?\u003c\/strong\u003e\u003cbr\u003eMade for you — Part 1 assumes zero experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it cover beard shadow?\u003c\/strong\u003e\u003cbr\u003eYes — a dedicated color-correcting technique section.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I receive it?\u003c\/strong\u003e\u003cbr\u003eInstant download after checkout — phone, tablet, or print.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat if it's not helpful?\u003c\/strong\u003e\u003cbr\u003eReply to your order email within 14 days and we'll make it right.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDownload now and do your first 5-minute face today.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplete the set:\u003c\/strong\u003e Get all four digital guides together with \u003ca href=\"\/products\/the-complete-set\"\u003eThe Complete Set\u003c\/a\u003e ($95), or add the Trans Femme Fitness Program as well with the \u003ca href=\"\/products\/complete-library-bundle\"\u003eComplete Library Bundle\u003c\/a\u003e ($222).\u003c\/p\u003e","brand":"KetchBeauty","offers":[{"title":"Default Title","offer_id":68268717277405,"sku":"KB-DIG-MAKEUP","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/3513\/5281\/files\/ketchbeauty-makeup-guide-v1.png?v=1792791743"},{"product_id":"skincare-guide-trans-women","title":"The Skincare Guide for Trans Women","description":"\u003ch2\u003eThe Skincare Guide Written for Trans Women\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eFind your skin type, shave without the irritation, and build a routine that actually works.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eMost skincare advice ignores what matters most to you: shaving your face without razor burn and ingrowns, what to do as your skin changes, and how to start from zero without buying 15 products.\u003c\/p\u003e\u003cp\u003eOne complete, beginner-friendly guide — no assumptions, no gatekeeping. 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Is this for me?\u003c\/strong\u003e\u003cbr\u003eAbsolutely — starts from zero.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it help with shaving irritation?\u003c\/strong\u003e\u003cbr\u003eYes — full shaving section included.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow do I receive it?\u003c\/strong\u003e\u003cbr\u003eInstant download after checkout — phone, tablet, or print.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat if it's not helpful?\u003c\/strong\u003e\u003cbr\u003eReply to your order email within 14 days and we'll make it right.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDownload the guide and start your best skin today.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplete the set:\u003c\/strong\u003e Get all four digital guides together with \u003ca href=\"\/products\/the-complete-set\"\u003eThe Complete Set\u003c\/a\u003e ($95), or add the Trans Femme Fitness Program as well with the \u003ca href=\"\/products\/complete-library-bundle\"\u003eComplete Library Bundle\u003c\/a\u003e ($222).\u003c\/p\u003e","brand":"KetchBeauty","offers":[{"title":"Default Title","offer_id":68268717408477,"sku":"KB-DIG-SKINCARE","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/3513\/5281\/files\/ketchbeauty-skincare-guide-v1.png?v=1792791743"},{"product_id":"trans-women-fashion-guide","title":"The Fashion Guide Made for Trans Women","description":"\u003ch2\u003eThe Fashion Guide Made for Trans Women\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eDress your body with confidence — feminizing silhouettes, shoes in your size, style for real life.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWomen's fashion wasn't designed with your body in mind — the shoulders, the height, the shoe size. 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Is this different?\u003c\/strong\u003e\u003cbr\u003eCompletely — zero overlap. This is everything those don't cover.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it explicit?\u003c\/strong\u003e\u003cbr\u003eNo — practical and tasteful throughout, with clear safety guidance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow do I receive it?\u003c\/strong\u003e\u003cbr\u003eInstant download after checkout — phone, tablet, or print.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat if it's not helpful?\u003c\/strong\u003e\u003cbr\u003eReply to your order email within 14 days and we'll make it right.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDownload the capstone and complete your transformation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComplete the set:\u003c\/strong\u003e Get all four digital guides together with \u003ca href=\"\/products\/the-complete-set\"\u003eThe Complete Set\u003c\/a\u003e ($95), or add the Trans Femme Fitness Program as well with the \u003ca href=\"\/products\/complete-library-bundle\"\u003eComplete Library Bundle\u003c\/a\u003e ($222).\u003c\/p\u003e","brand":"KetchBeauty","offers":[{"title":"Default Title","offer_id":68268717539549,"sku":"KB-DIG-FEM","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/3513\/5281\/files\/ketchbeauty-feminization-guide-v1.png?v=1792791743"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/3513\/5281\/collections\/media-generation-digital-guides-hero-0-ee102f85-86b3-42fe-acf1-e9c94dea7d04.webp?v=1793141291","url":"https:\/\/ketchbeauty.com\/collections\/digital-guides.oembed","provider":"KetchBeauty ","version":"1.0","type":"link"}